ABG’s Participation and Sponsorship for the VELOCITY-Data and Analytics Summit in Riyadh, KSA

We are very proud to have attended and sponsored the VELOCITY-Data and Analytics Summit last week on the 28th and 29th of September, which took place at the Radisson Blu Hotel in Riyadh, Saudi Arabia.


Velocity event aimed to discuss the latest trends and challenges and assist businesses in the region in identifying reliable solutions to embrace data analytics and improve their decision-making process. 


ABG wanted to prove how data can be used to drive better decision-making processes in the healthcare sector.

“Saudi Arabia is one of the most important markets for us, as it is one of the most promising markets for growth in the Middle East. And as the digital health sector is developing rapidly and becoming a primary focus for healthcare providers, Saudi Arabia has recognized the need for a more advanced analytics strategy to support the 2030 vision.” said Rami Lahoud General Manager at ABG.

The summit was an opportunity to explore how we can work together with Saudi Arabia to build a better future for all and a great chance for us to see what other companies are doing in the data and analytics industry. 

As part of the speaker lineup, Dr. Hani Farouk, Director of Strategic Initiatives from Accord Business Group, spoke about “Data and advanced analytics for health: From a nice-to-have to being mission-critical”. 

He explained how he kick-started his analytics journey and focused on how data can be used to drive better decision-making processes, specifically in healthcare. He also discussed some of the challenges in the Eastern Mediterranean Region.

Our primary goal is to satisfy customers by providing the best service possible. Therefore one of the event’s successes for ABG is our collaboration with Maven Insights. Which will help us expand our services by providing a Data and Analytics Maturity Assessment to help our customers understand the current state of their company in terms of data and analytics maturity. This collaboration will undoubtedly help us enrich and expand our business and provide more value to our customers.

About ABG

ABG provides next-generation Technology Advisory & Implementer as ICT System Integrator on behalf of clients across verticals. ABG has been the preferred partner for SAS supporting clients across the Middle East, South Asia, and Africa since 2014. 

ABG is on the way to becoming a data-driven company focusing on technologies that will help customers across sectors build, enhance, and leverage data sources for forecasting and decision-making.